Privacy Policy for Sweep & Sway Cleaning Services
Last updated: 28 August 2026
Business Name: Sweep & Sway Cleaning Services
Data Controller: Sweep & Sway Cleaning Services
Contact Email: enquiries@sweepandsway.co.uk

1. Who We Are Sweep & Sway Cleaning services ("we," "our," or "us") provides professional cleaning services. Sweep & Sway Cleaning services acts as the data controller under the UK General Data Protection Regulation (UK GDPR).

2. What Data We Collect & How We Get It We collect personal information directly from you when you interact with our business and automatically when you browse our website.
Information You Provide Directly:
Contact details: Name, email address, phone number, and postal address.
Message content: Any specific details or requests you type into our website contact and booking forms.
Property access details: Key safe codes, alarm codes, or physical key details.
Service notes: Household preferences, pet details, or scheduling restrictions.
Financial data: Bank details used to pay invoices directly via bank transfer.
Information Collected Automatically (Google Analytics):
When you visit our website, Google Analytics automatically collects tracking data:
Device details: Your web browser type, device type, and screen resolution.
Location data: General geographic location (town or city level, not exact street address).
Site behaviour: Pages you visit, time spent on the site, and how you arrived at our website.

3. Cookies and Tracking Technologies Our website uses Google Analytics cookies to measure visitor interaction.
These cookies help us understand how visitors use our site so we can improve our online presence.
You can block, restrict, or delete these cookies at any time through your web browser settings.

4. Why We Process Your Data We use your personal data to: Reply to inquiries submitted through our website contact form. Manage, schedule, and confirm your cleaning bookings. Access your property safely to perform the requested cleaning. Send invoices and manage sole trader accounting. Analyse website traffic via Google Analytics to improve our user experience.

5. Legal Basis for Processing Under the UK GDPR, we rely on the following legal grounds to handle your data:
Consent: For using Google Analytics cookies to track your website visit.
Performance of a contract: To fulfill our cleaning agreement with you.
Legitimate interests: To respond to your website inquiries and manage our business efficiently.
Legal obligation: To keep financial and tax records for HMRC.

6. How We Protect Your Data
Website security: Our website uses HTTPS encryption to protect data sent via forms.
Property access: Physical keys are kept secure and are never tagged with your full address. Alarm and key codes are stored securely.
Digital security: Electronic records are kept on secure, password-protected devices.

7. Sharing Your Information
We do not sell, rent, or share your data for marketing purposes. We only share information with:
Google: For website tracking analytics purposes.
Website hosting providers: Necessary to keep our site and contact forms active online.
HMRC: Or other legal authorities if required by UK law.

8. Data Retention
Analytics data: Google Analytics data is set to expire automatically according to standard retention settings (typically 14 months).
Client data: We keep your contact and service details for as long as you use our services.
Financial records: Kept for 5 years after the 31 January submission deadline of the relevant tax year to comply with HMRC sole trader rules.

9. Your Rights
Under UK data protection law, you have the right to:
Ask for copies of your personal data.
Ask us to correct inaccurate information.
Ask us to erase your personal data in certain circumstances.
Object to or restrict the processing of your data.
If you have any questions or wish to exercise your rights, please contact us at enquiries@sweepandsway.co.uk. If you remain unsatisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO).